In the Metrics page, we go over
Total Sent: ThankViews sent during your ThankView subscription
Opened: The number of ThankViews that were opened by recipients
Clicked: The number of people who clicked to watch their video
Started Watching: The number of people who started watching the video
Finished Watching: The number of people who finished watching the entire video
Total Views: The number of times a video has been viewed
Average View %: The average percentage of the video that is viewed by recipients
CTA Clicks: The number of clicks that a CTA button has received
Shares: The number of times a ThankView was shared via the Share link in the ThankView
Downloads: The number of times that a video was downloaded from a ThankView
Replies: The number of replies that a campaign has received
When you press "Export Metrics," you have 3 options to choose from if you would like to download metrics.
You can choose to receive Campaign Metrics that will give you a spreadsheet of the stats of all or some of your campaigns on a recipient level like who exactly opened a certain campaign.
Or you can choose to receive "Recipient Metrics" which is a spreadsheet that has information on the recipients themselves like how many times they've opened a ThankView or their engagement score.
The third option is to "Print Metrics Page" which will let you export the Metrics dashboard with all the graphs and tables.
You can check on a map of your engagement and see where your recipients are opening their ThankViews.
Below the map is a list you can sort by Country, State, or City.
We also have a bit of data on the recipients themselves including what kind of device they're using to open their ThankView, their engagement score, and gender.
You also have an Age Breakdown available to you. This counts the ages of the recipients in your account that have a birthday attached to them. We've broken up the age ranges so you can see which range responds better to your ThankViews. It also graphs the engagement scores of each age segment.