You can see in your Metrics tab your overall open rate, your open rate for certain types of campaigns, and your open rate for a single campaign.
To get that open rate higher, here are some suggestions to consider when building out a campaign.
- Make sure users have opted in to your email list
- Remove emails that have unsubscribed from any other software you have used to send emails
- Remove anyone who has not opened an email in the past 6 months (these are likely inactive)
- Do not use an email list that is purchased or scraped
- Segment your list and create videos specific to the different segments
If you have questions about a specific campaign you are working on and want more suggestions please contact firstname.lastname@example.org.