Recording Techniques- You can record directly to ThankView with your desktop or mobile device. Here are some tips to make sure your recordings look and sound great:
- Choose a location that provides balanced lighting. Webcam/phone cameras tend to get very grainy in low light. We often suggest shooting outside or in offices with ample amounts of natural light.
- Choose a location that is not backlit.
- Avoid echo chambers. Often times sparse offices or conference rooms with glass walls can create a ton of echo. If you're recording directly into the platform via your computer or phones webcam we suggest choosing a space with good acoustics.
- Avoid blustery locations. A camera phone's mic can often make a gentle ocean breeze sound like typhoon which will overpower your recorders message.
- Choose a flattering angle for your recorder. At ThankView we all have laptop risers so our recordings are at eye level rather than from below which everyone can agree is not usually a person's best angle.
What to say in your Video- The content of your video is ultimately up to you! It can be funny, sweet, informative, or whatever tone you need for your campaign. Here are some suggestions for content in your video:
- We advise always starting with gratitude, whether you're thanking, inviting, updating or soliciting your recipient.
- If you're soliciting or your ThankView involves an ask we recommend keeping the video between 30 seconds and a minute (though there are exceptions like this great example from Pepperdine- click here to watch).
- We advise having the actual ask within the first 15 seconds before expanding on the impact it will make.
- If you would like your recipient to click on the CTA button below the video, we recommend mentioning the button itself and even better, pointing to the button below.
- Choose a location or setting that creates a sense of nostalgia. This could mean shooting in front of an iconic building, in the dining halls or even during an activity your recipients will recall fondly. Please click here to see a great example from Miami University who shot thank you videos while freshman students were moving into their new dorms.