On the SETUP page when creating a campaign, you have the option of adding an "email message". This is a block of text that is like a headline within the body of your email.
The purpose of this message is to give some context to the ThankView you're sending. This message performs best when it addresses the recipient by name and plainly explains what they're receiving (without giving too much away!).
Here are some examples:
Hey %first_name%, INSTITUTION NAME made this video just for you!
Hi %first_name%! Check out this video INSTITUTION NAME made for you.
%first_name%: This video is our way of saying thanks. From: INSTITUTION NAME.
This Video Is Just For You, %first_name%. With Love: INSTITUTION NAME.
A Very Special Video Just For You, %first_name%!
- Keep it short and sweet
- Address them by name
- Don't give too much away
- Let them know you care!
*For our purposes, the "email message" also acts as your "preheader text". A preheader (otherwise known as a 'Johnson Box') is the short summary text that follows the subject line when an email is viewed in the inbox. Many mobile, desktop and web email clients provide them to tip you off on what the email contains before you open it.